Fargo, previously known as Fargo Systems, has unveiled a new brand identity that reflects the company’s evolution from a long-established intermodal transport software provider into a broader logistics technology partner for the global freight industry.
For over two decades, the company has supported shippers, hauliers and freight forwarders with the visibility, control and operational efficiency needed to keep supply chains moving. As the logistics sector undergoes rapid digital transformation, Fargo’s new identity aligns with its vision for the future – combining proven industry expertise with next-generation technology to help customers work smarter, faster and with greater precision.
Steve Collins, Managing Director of Fargo, commented: “For many years, our customers have known us as a trusted provider of intermodal transport management software. However, the industry is changing fast – automation, data-led decision-making and AI are reshaping how logistics teams work. Our new brand reflects who we are today: a technology-driven partner empowering smarter, more efficient fleet, yard and container operations. This rebrand marks progress, confidence and our commitment to helping the industry move forward.”
The refreshed identity realigns Fargo within the wider freight logistics ecosystem and underlines its purpose: to drive more efficient container transport through the combination of intelligent software, AI and deep industry experience. It reinforces the company’s belief that the most effective movement of goods comes from the power of technology working hand in hand with human relationships and real-world know-how.
As part of the rebrand, the company’s leading intermodal TMS is now clearly positioned as Fargo TOPS, with all associated modules, such as driver apps, remote access, dispatch tools, ePOD and container tracking, defined as integrated features within the platform rather than standalone products. Alongside Fargo TOPS, Fargo YARD provides advanced container yard management capabilities, helping operators manage storage, handling and gate movements with greater efficiency and accuracy.
This streamlined approach simplifies the customer experience and provides a clear roadmap for future innovation, ensuring that Fargo continues to deliver real-time operational visibility, smarter planning, built-in compliance and scalable fleet and intermodal management capabilities.
Paula Bennett, Marketing Manager at Fargo, added: “This is much more than a change in appearance. The Fargo brand expresses our purpose, our product strengths and our role in supporting customers through an evolving logistics landscape. It brings clarity to our platform, confidence in our direction and a shared identity that reflects who we are now and who we’re becoming.”